SEO and SEM are nothing new among online businesses. Both of them do look exactly the same but in fact, there are some fundamental differences that distinguish between the two. It cannot be denied that a word that looks the same is different. The difference between SEO and SEM is what makes some ordinary people and new businessmen have to understand the terms between the two. Moreover, these two terms are very influential on the business that is being run on the internet. Therefore, before you dive deeper into the online business, you need to first understand the difference between the two. For that, you can ask Westchester NY SEO Agency.

SEO stands for Search Engine Optimization. Meanwhile, SEM stands for Search Engine Marketing. Based on the abbreviation alone, it is clear that there is a huge difference between SEO and SEM. However, the difference in terms is not widely known by many parties. That is why these two terms need further explanation. Here are the differences between the two:

Definition
Understanding is the main basis for distinguishing two things that look alike. By reviewing the meaning of the two correctly, the difference is clear. SEO is an advertising technique that puts a website in the SERP position. SERP position is the position of search engine results that is precise and strategic. The existing keywords or keywords are adjusted so that what is advertised can become the main search. Meanwhile, SEM is an advertising technique that attempts to place a website in the first position of a search result.

Purpose
The purpose of using SEO is to make keywords in strategic places. That is, when you are doing a search for a word, what appears is your website. However, it cannot be ascertained that it is on the first page because there is a certain target from SEO. Certainly, the place is strategic and has been calculated beforehand. For SEO, what position has been targeted to place, in contrast to SEM. Although SEM also serves the same purpose but places it on the first page of searches.